The brand Spanish Armada® is a proud tribute to the men and women who had the vision, strength and determination to go beyond the limits of the known world. People with the passion, endeavour and perseverance to orient themselves towards the unattainable, seeking to broaden the horizons of knowledge.
Our goal is to translate that concept into our daily life, to build a brand that represents the best of ourselves. A brand inspired by values such as endeavour, overcoming and perseverance. It means unselfishness, fellowship, team spirit... friendship. In short, it represents the eagerness for improvement that the world needs from each one of us to be always a better place.
These values are synthesized in our motto further beyond, which represents that constant desire to be always better, inviting us to dream and to focus with determination on those dreams. Because the only truly impossible thing is what we do not try.